User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.
Whether you’re running in-person or remote research on AR apps, ensure that the test is safe for study participants, the task wording is easy to understand, participants know what to expect in advance of the session, and your recording equipment can capture the participant’s screen and their movements.
Modern day UX research methods answer a wide range of questions. To help you know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
Enriched search suggestions are expanded content recommendations related to a user’s search query on a website. While they can be useful, they are rarely utilized due to a range of implementation issues.
The recommended sample size (the number of study participants) is very different for qualitative user testing (small N) and for quantitative research (big N). Here's why the recommendations differ.
Getting representative members of the target audience as your test participants is essential for user research validity. You can outsource recruiting to an agency, or do it yourself. Each method has its own advantages and possible biases.
Identifying the main themes from user studies (such as interviews, focus groups, diary studies, and field studies) is often done through thematic analysis.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
