What Is Journey Management?

Summary: User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.

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What Is Journey Management?

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The Practice of Customer-Journey Management

User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.

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Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.

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