Don Norman is co-founder and board member of Nielsen Norman Group. He is a member of the National Academy of Engineering and has been awarded three honorary degrees. Don was a founding director of the Design Lab at the University of California, San Diego.
Allocating too much autonomy to technology can degrade the user experience by disempowering users to the extent that they can’t escape the computer’s decisions.
Distractibility isn't a human problem; it's a design problem. We need to reverse the normal technological strategy of asking people to fill in for gaps in machine performance. Instead, we should require machines to fill in for gaps in human performance.
