Don't Drop the Patient! Examine the Entire System

Summary: Behavioral designers must look at the entire system to solve complex social and structural problems.

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Don't Drop the Patient! Examine the Entire System

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Don Norman is co-founder and board member of Nielsen Norman Group. He is a member of the National Academy of Engineering and has been awarded three honorary degrees. Don was a founding director of the Design Lab at the University of California, San Diego.

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