Kathryn Whitenton is a former NN/G employee who worked with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies included general audiences as well as specific consumer types, business segments, children, and seniors.
Card sorting helps you understand how to organize offerings so people who know what you have and where to find it. Even afternoon tea requires thoughtful organization and presentation.
Analytics metrics such as pageviews, conversions, entrances, bounce rates, and search query frequency can help identify problems in your category structure.
Although voice interaction is markedly different from graphical user interfaces, classic usability principles are still critical to the quality of the user experience.
