Katie Sherwin is a Senior User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals.
Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 distinct levels of user commitment, each with separate design requirements before users will give a website what it wants from them.
Analytics metrics such as pageviews, conversions, entrances, bounce rates, and search query frequency can help identify problems in your category structure.
On large sites with several standalone subsites, universal navigation provides quick access to the main site. To be successful, it must not interfere with the subsite’s navigation.
An effective university website can increase conversions for prospective students and alumni, strengthen institutional credibility and brand, improve user satisfaction, and save the university time and money.
Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 distinct levels of user commitment, each with separate design requirements before users will give a website what it wants.
