AI-generated review summaries extract qualitative key themes from customer feedback, helping shoppers quickly assess what purchasers think about the product.
Build a crossfunctional journey-centric design approach that scales
Katie Sherwin
Senior Experience Specialist
Katie Sherwin is a Senior Experience Specialist at Nielsen Norman Group with over 12 years of expertise in the field. As a UX researcher and workshop facilitator, she has worked with a diverse range of organizations, including nonprofits, startups, enterprise B2C companies, and Fortune 500 corporations.
Katie leverages mixed-methods research and a deep understanding of the latest interface trends to help organizations and individuals achieve their goals. She has had a global impact, teaching UX principles and methods to over 5,000 professionals at NN/g's UX Conferences and to in-house clients worldwide.
Before joining NN/g, Katie served as the digital lead for the international office at Universidad Técnica Federico Santa María in Chile. She is fluent in Spanish and is particularly passionate about optimizing user experiences for bilingual and international audiences.
Katie is based in El Cerrito, CA
Notable articles and publications:
Courses taught by Katie
Courses taught by Katie
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Customer Journey Management
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Information Architecture
Organize and structure information to improve findability and discoverability
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Journey Mapping to Understand Customer Needs
Capture and communicate UX insights across complex interactions
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Successful Stakeholder Relationships
Get buy-in, manage expectations, and build trust
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UX Basic Training
Foundational concepts that everyone should know
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UX Roadmaps
Set a strategic, practical plan to align, prioritize, and communicate UX work
Publications
Publications
Reports
Ecommerce User Experience (2 reports)
More about Katie
More about Katie
Experience
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Universidad Técnica Federico Santa María
International Affairs Coordinator -
SymTrend Online Medical Tools
Online Marketing/Multimedia Consultant
Education
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Graduate Certificate in Development and Management of Digital Content
Pontificia Universidad Católica de Chile -
B.S. in Organizational Communication, Learning, and Design
Ithaca College