Articles

Tanner Kohler

Tanner Kohler is a Principal Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.

@tbkohler

Articles and Videos

  • Accessibility Widgets Are Not Enough for Screen-Reader Users

    Website accessibility widgets add little value in making your site accessible to users with partial or no vision.

  • Should You Build a Smartwatch App?

    Applications native to smartwatch operating systems get used the most. Just because a new smartwatch app could offer basic functionality, it does not mean that users will find it valuable.

  • 6 Types of Useful Smartwatch Interactions

    Smartwatches are for more than just receiving notifications and tracking steps. They afford at least 6 different types of interactions that users find useful.

  • Ideation is a Mindset

    If you understand how to ideate well, you can always find ways to incorporate this process into your work.

  • Accessibility and Inclusivity: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn more about accessible and inclusive design.

  • Dark Mode: How Users Think About It and Issues to Avoid

    Dark mode is popular, but not always a critical feature. Users behave similarly without it. They think about it at the system level, not the application level.

  • Inductively Analyzing Qualitative Data

    Inductive analysis begins with no framework in mind and looks for naturally emerging patterns in the data.

  • Deductively Analyzing Qualitative Data

    Deductive analysis begins with a framework in mind and makes sense of the data through that lens.

  • Using Quotes to Share UX Research: 3 Tips

    User quotes can be powerful and persuasive when sharing UX research insights, but most quotes need a little attention first.

  • Basic Psychology Is Essential for UX Practitioners

    Basic psychological principles can guide you as a UX designer because most users share many common characteristics. Consider learning more about: motivation, attention, memory, persuasion, learning, decision making, emotion, sensation, perception, or cognitive biases.