Tanner Kohler is a Principal Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.
Calculators and quizzes provide personalized information. Users approach these tools with an exploratory mindset and appreciate them while making decisions.
Counting how frequently something is mentioned in qualitative data will not always show you what's most important. Sometimes, the most valuable insights are mentioned only once.
Unsure where to start? Use this collection of links to our articles and videos to learn about principles of human psychology and how they relate to UX design.
Applications native to smartwatch operating systems get used the most. Just because a new smartwatch app could offer basic functionality, it does not mean that users will find it valuable.
Smartwatches are for more than just receiving notifications and tracking steps. They afford at least 6 different types of interactions that users find useful.
Dark mode is popular, but not always a critical feature. Users behave similarly without it. They think about it at the system level, not the application level.
