Articles

Tanner Kohler

Tanner Kohler is a Principal Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.

@tbkohler

Articles and Videos

  • Alt Text: Avoid Redundancy to Improve Usability

    Use alt text strategically to enhance both accessibility and usability by being cautious of redundancy.

  • The Danger of Defaults

    Assume that users will not change defaults and plan for this in your designs. Ask yourself 3 questions to create good defaults.

  • Alt Text: What to Write

    Images are decorative, functional, or informative. Skip alt text for decorative. Describe the action for functional. Convey the message for informative.

  • Alt Text: Not Always Needed

    Write alt text that communicates an image's purpose without repeating page content. Focus on meaning rather than visual description.

  • Don’t Trick Users: 2 Ways to Avoid Deceptive Design Patterns

    Deceptive patterns harm your organization’s long-term goals. Ask yourself these 2 questions to proactively avoid deceiving or tricking users.

  • Clean the Sludge from Decision-Making Workflows

    Help users make choices they’ll be satisfied with to boost satisfaction and retention by simplifying decision-making workflows.

  • The Smartwatch Notification Formula

    Maximize the value of your smartwatch notifications by making them personally relevant, appropriately timed, non-repetitive, and sufficiently informative.

  • 12 Design Recommendations for Calculator and Quiz Tools

    Calculators and quizzes are useful and trustworthy when they are easy to use.

  • 3 Types of Online Calculator and Quiz Tools

    Most calculator and quiz tools provide at least one or more of the following services: converting inputs, predicting the future, or providing recommendations.

  • Why the UX Team Doesn't Get the Credit

    The easier designs are to use, the less users tend to think about the work that went into making them that way. We know good designs are largely the result of your careful efforts — thank you.