Tanner Kohler is a Principal Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.
Maximize the value of your smartwatch notifications by making them personally relevant, appropriately timed, non-repetitive, and sufficiently informative.
Most calculator and quiz tools provide at least one or more of the following services: converting inputs, predicting the future, or providing recommendations.
The easier designs are to use, the less users tend to think about the work that went into making them that way. We know good designs are largely the result of your careful efforts — thank you.
Calculators and quizzes provide personalized information. Users approach these tools with an exploratory mindset and appreciate them while making decisions.
Counting how frequently something is mentioned in qualitative data will not always show you what's most important. Sometimes, the most valuable insights are mentioned only once.
Unsure where to start? Use this collection of links to our articles and videos to learn about principles of human psychology and how they relate to UX design.
