comparison Articles & Videos

  • Designing Scroll Behavior: When to Save a User’s Place

    Save scroll position when users are likely to compare content in a long static list.

  • A/B Testing 101

    A/B tests incrementally improve the user experience of a product while effectively reaching business goals.

  • Clean the Sludge from Decision-Making Workflows

    Help users make choices they’ll be satisfied with to boost satisfaction and retention by simplifying decision-making workflows.

  • 12 Design Recommendations for Calculator and Quiz Tools

    Calculators and quizzes are useful and trustworthy when they are easy to use.

  • 3 Types of Online Calculator and Quiz Tools

    Most calculator and quiz tools provide at least one or more of the following services: converting inputs, predicting the future, or providing recommendations.

  • Calculators and Quizzes: User Expectations

    Calculators and quizzes provide personalized information. Users approach these tools with an exploratory mindset and appreciate them while making decisions.

  • Comparison Tables for Products, Services, and Features

    Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

  • UX & Marketing: Balancing Business Goals and Supporting Users

    There are inevitable tensions that form between UX and marketing teams because of their differing approaches to users and differing priorities. Regardless, both teams can still work together to find effective solutions that address those tensions.

  • Compensatory vs Noncompensatory: 2 Decision-Making Strategies

    Ease users’ purchase decisions by designing interfaces that support both compensatory and noncompensatory decision-making strategies.

  • Incorporating UX Work into Your Agile Backlog

    Three different backlog models enable teams to keep track of UX work in their Agile processes. Each model comes with pros and cons.

  • Formative vs. Summative Evaluations

    Formative evaluations are used in an iterative process to make improvements before production. Summative evaluations are used to evaluate a shipped product in comparison to a benchmark.

  • Using Prioritization Matrices to Inform UX Decisions

    Visuals such as charts and matrices can help practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

  • Mobile Tables: Comparisons and Other Data Tables

    Locking headers and allowing users to select a subset of data according to their needs make large data tables usable on mobile devices.

  • The Anatomy of a List Entry

    To support scanning and product comparison, item descriptions on listing pages should have a visual design and layout that preserve content priorities.

  • 3 Tips for Better Product Descriptions on Websites

    Key content requirements for product pages are: answer users’ questions, be direct, and help with product comparison.

  • Decision Making in the Ecommerce Shopping Cart: 4 Tips for Supporting Users

    Enable decision-making in the shopping cart by providing product detail, allowing access to product pages and letting users easily delete items.