The endowment effect explains why users value things more once they feel ownership. In UX, we can design for this effect to increase engagement and user retention.
Shortcuts— unseen by the novice user — speed up the interaction for the expert users such that the system can cater to both inexperienced and experienced users.
Encourage engagement with recommendations by presenting them prominently, segmenting suggestions into clear categories, and providing methods for users to give feedback.
Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations, while accepting some inaccurate recommendations.
The language of your product is important when communicating with a global audience. Translation and localization are two different levels of adaptation.
Users expect that the content they see will be relevant to their individual needs. Personalization and customization are techniques that can help you ensure that users see what matters to them.
Customization gives control to the user and personalization gives control to the site. Both can enhance experiences, but only when carefully implemented.
