Uncover the story within extensive UX-research data by following a process of revisiting original research objectives and organizing findings into themes.
User-related questions and assumptions are not tracked throughout a product’s lifecycle, causing misalignment and overconfidence. Documenting these questions and assumptions in a knowledge board differentiates them from real facts.
A treemap is a complex, area-based data visualization for hierarchical data that can be hard to interpret precisely. In many cases, simpler visualizations such as bar charts are preferable.
The most desired user actions (macroconversions) may be too rare to generate enough analytics data for fast design iteration, so we can also analyze smaller user actions (microconversions) that are more frequent and are connected to bigger goals.
Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. Identify the core goal of a design to meaningfully measure it.
