Most calculator and quiz tools provide at least one or more of the following services: converting inputs, predicting the future, or providing recommendations.
Calculators and quizzes provide personalized information. Users approach these tools with an exploratory mindset and appreciate them while making decisions.
Whether scroll fading is more distracting than usable depends on the following factors: its persistence, responsiveness, and how sparingly it is applied to elements on the page. When used right, this design pattern can improve brand perception, optimize page loading, and make content more digestible.
Mobile-first web designs cause significant usability issues when viewed on desktop. Content becomes overly dispersed across long scrolling pages with expansive white space and enlarged images and fonts, making it difficult for users to consume and understand the information.
Tables of contents provide a page overview and direct access to specific sections. When designing a table of contents, carefully compare different placement and styling options to maximize usability.
In-page links, often embedded in the table of contents, help users navigate to specific content sections on the same page. While research showed increased user familiarity with the design pattern, carefully consider content structures before implementation.
Altering the normal pace or direction of scrolling can contradict user expectations, control, and freedom. If businesses adopt the pattern, they can minimize usability risks by weighing it against functional value, cognitive load, and user efficiency.
Accordions simplify long pages, but reduce visibility and increase interaction cost. Use them on content-heavy pages where users don't need to combine information across sections.
Be skeptical of the marketing claims being made by AI tools designed for UX researchers. Many of these systems are not able to do everything they claim.
A skeleton screen is used as a placeholder for a loading page. This progress indicator is used for full-page loads and reduces the perceived loading time.
Surveys asking users to give feedback during or after an interaction should not interrupt the users' task and should be sent to the appropriate channel. They need to be short, easy to complete, and give the user the opportunity to provide details about their experience.
AR features in mobile apps are plagued by usability issues such as poor discoverability and findability of items with AR, low-visibility instructions, or vague icons and signifiers.
Though they share similarities, notifications differ from emails because users expect them to be more concise, timelier, and only for urgent content. Choose to send SMS or push notifications strategically, depending on the context.