In UX surveys, semantic differential scales help measure user attitudes with nuance. This video covers what they are, their pros and cons, and how to write clear, balanced adjective pairs for UX research studies.
Design effective checkboxes by using square boxes, clickable labels, and clear, positive wording. List items vertically with instructions, and ensure legal checkboxes are unchecked by default to respect user consent.
Use the EAS framework — Eliminate first, Automate where possible, and Simplify what remains — to minimize user effort and improve form completion rates.
Response biases make it difficult to create good surveys. Follow these tips to counteract 10 of the major survey response biases and improve your survey data.
Tooltips are small user-triggered popups that explain UI elements when the user points to something. They are useful, but don't use them for critical information.
Do you need to mark fields as "required" in forms on your website or in apps? What if all fields are required? And what is the best way to show that a form field is required?
Data-entry form fields on websites are crucial for ecommerce and many other applications. Fields need labels and (sometimes) instructions, but placing this text inside the field lowers usability and accessibility and should be avoided.
Change blindness is the tendency for people to overlook things that change outside their focus of attention. In user interface design, this explains why screen changes that seem striking to the designer can be completely ignored by users.
Using an asterisk to mark required fields is an easy way to improve the usability of your forms. Only marking optional fields makes it difficult for people to fill out the form.
To eliminate outdated information and make online shopping efficient, let ecommerce users easily update existing payment information directly within the checkout flow.
Selecting a precise value using a slider is a difficult task requiring good motor skills, even if the slider is well designed. If picking an exact value is important to the goal of the interface, choose an alternate UI element.
Optional registration on e-commerce sites simplifies the purchase process and invites users to register when they feel comfortable, rather than forcing unwanted registration.