Change Blindness in User Interfaces

Summary: Change blindness is the tendency for people to overlook things that change outside their focus of attention. In user interface design, this explains why screen changes that seem striking to the designer can be completely ignored by users.

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Change Blindness in User Interfaces

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Change Blindness in UX: Definition

Significant changes in a web page can remain unnoticed when they lack strong cues, due to the limitations of human attention.

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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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