A study of Qwen's AI agent reveals 4 design lessons: support discoverability, reuse familiar patterns, handle personal data carefully, and protect user autonomy.
Livestreams that clarify key product features can be great add-ons for ecommerce. Determine the right platform and vibe, keep users engaged with rewards, and minimize the effort of checking out or reaching for support.
On ecommerce apps, livestream helps answer user questions in real time. On social-networking apps, it encourages shopping as a new way of entertainment.
In products where user-generated content plays a crucial role, automatically translate it or provide a Translate All button to benefit global visitors.
Unmanned restaurant services are gaining varying degrees of adoption in China. Still, there are glitches in the whole self-service flow and areas where human services cannot be replaced.
When they shop for apparel items on global sites, users are concerned about sizing. Ease their concerns by providing corresponding local sizes, comprehensive size charts, and supplemental measurements.
The language-switching feature on ecommerce sites should be placed in the top corners on desktop sites and above the fold on mobile, with enough details and flexibility to satisfy user needs.
The recent expansion of facial recognition payment in China is hampered by the perception of weak security, incomplete UI feedback, and misleading mental models.
User testing in different countries helps identify culturally specific usability issues. Testing correctly and at the right time will help you thrive in a new market.
Crosscultural design adaptations range from translation to localization. Researching general and contextual cultural differences helps you decide what type of design changes you should make.
Nonnative speakers rely on visual cues to navigate international sites presented in an unfamiliar language. Use imagery to support text and help these shoppers.
By understanding customers’ payment preferences and offering options that people are used to in their own country, sites can improve the checkout experience for international purchasers.
In China, QR-code scanning and verification codes are popular mobile-login alternatives that circumvent the problem of remembering and typing passwords.
In China, websites must work harder than in other markets to gain users’ trust. Displaying the company’s local presence, past client work, and being available to answer questions via online chat are critical.
Testing finds that Chinese and Western users experience the same difficulties with complex sites, but Chinese tend to complain less about complexity and prefer fairly high information density.
QR-code scanning and shake serve as effective ways of communication between the online and the offline worlds and enjoy wider use in China than in the US.
International B2B sites should demonstrate regional presence, adapt to local conventions, and ensure that localized sites are consistent with a main site.