Livestream shopping allows real-time interaction and purchasing. To excel, businesses should choose the right platform, act professionally, offer rewards, streamline purchasing, and promote sessions strategically.
International usability testing examines how people from different regions use products. For successful testing, decide on the format, ensure clear communication despite language barriers, and select a facilitator familiar with the local context.
Livestream ecommerce offers a dynamic platform for real-time interaction and product demonstration. Follow these tips to determine if livestream selling is worth it for your business.
Cultural differences can negatively impact study outcomes when conducting international user research studies. Identify these differences and use 3 techniques to lower their effects.
Multiple support channels help global purchasers shop on your site smoothly and confidently. Choose at least two of the following: live chat, email, telephone, and social media.
International purchasers are more comfortable shopping in their own language. Follow these tips to make the language switcher on your site more discoverable and usable.
Our Beijing-based user research team conducted a field study in automated restaurants that serve diners with no staff. Current designs have some advantages, but the UI is too complicated for customized ordering.
Usability studies with international users can be very informative, but if you don't speak the foreign language, you will need interpretation to understand the user (and for the user to understand you). These 5 guidelines will improve the value of translated research sessions.
To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.
The contrast between low-context and high-context cultures has substantial implications for web designs that target users in different countries. Examples from eyetracking research in China (a high-context culture) illustrate this point.
Inclusive design is a philosophy that redefines what it means to be human-centered. To design inclusively, designers need to respect and represent many different perspectives.
Social features (like online communities and experience sharing) are very popular in Chinese apps. This video offers examples and tips for adding social features to your product.
The language of your product is important when communicating with a global audience. Translation and localization are two different levels of adaptation.
