4 Ways to Support International Purchasers

Summary: Multiple support channels help global purchasers shop on your site smoothly and confidently. Choose at least two of the following: live chat, email, telephone, and social media.

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4 Ways to Support International Purchasers

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Crosscultural design adaptations range from translation to localization. Researching general and contextual cultural differences helps you decide what type of design changes you should make.

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Feifei Liu (刘菲菲) is a former NN/G employee who published research on information-seeking behaviors; the cultural differences in design preferences; and UX for children.

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