How you ask questions in a user interview impacts the reliability and utility of the data you collect. Here are 6 ways you can improve your interview questions.
Follow-up questions in user interviews gather more detailed information from participants than they provided in their initial answers to our planned questions. This video provides examples of two main forms of probing questions.
Contextual inquiry is a user research method that is helpful to define requirements, improve processes, learn what's important to users, and spark ideas for future projects.
In the early stages of a UX-design project, recruit enough people to gain an in-depth understanding of users’ experiences and needs. The number of people needed for an interview study is often smaller than you think.
Preparing a guide for a user interview ensures that topics relevant to your research questions are covered, and that the interview captures in-depth information about people’s lives and needs.
How to design a journey-mapping workshop that leads participants through current-state assumption mapping, pain-point identification, and future-state visioning.
For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.
Discoveries are a powerful part of the UX design process, but unfortunately, many teams are not doing true discovery. Here are 5 main ways to go wrong.
Qualitative user research is invaluable for UX design. Here's an overview of 5 key methods beyond standard usability testing that are especially useful for early discovery studies.
Although many different instigators, roles, and activities are involved in a discovery, all discoveries strive to achieve consensus on a problem to be solved and its desired outcomes.
When conducting user interviews or running usability studies, don't rush to talk as soon as the user stops speaking. Deliberately staying silent for longer than it feels comfortable will often prod users into saying more.
The CIT is a research method for systematically obtaining recalled observations of significant events or behaviors from people who have first-hand experience.
The first rule of user experience design is: don't base the product on what customers *say* they want. You must watch what people actually *do* when using your design.
When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.
Field studies should emphasize the observation of real user behavior. Simple field studies are fast and easy to conduct, and do not require a posse of anthropologists: All members of a design team should go on customer visits.
