5 Qualitative Research Methods

Summary: Qualitative user research is invaluable for UX design. Here's an overview of 5 key methods beyond standard usability testing that are especially useful for early discovery studies.

by

Topics:

5 Qualitative Research Methods

 to watch NN/g videos

Video Author

Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos