Personas and archetypes are different ways of communicating the same user research data. Archetypes describe categories of users; personas humanize those categories to illustrate real impact.
The endowment effect explains why users value things more once they feel ownership. In UX, we can design for this effect to increase engagement and user retention.
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“User experience” describes both users’ relationships with products and a growing professional industry of practitioners aiming to improve those relationships.
While UX is often conflated with limited concepts such as usability, interactions, and technology, a holistic user experience considers a person's thoughts, emotions, and actions.
Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know.
Unsure where to start? Use this collection of links to our articles and videos to learn about principles of human psychology and how they relate to UX design.
Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals.
A cognitive walkthrough is a task-based usability-inspection technique used to evaluate the learnability of a system from the perspective of a new user.
