Ideation Articles & Videos

  • Scenario Mapping: Design Ideation Using Personas

    Persona-based scenarios can be leveraged to influence design through guided brainstorming workshops called scenario-mapping workshops.

  • First Diverge, Then Converge During UX Workshops

    A general technique that's helpful in many kinds of UX workshops and design ideation is to first have team members work independently to create diverging ideas and solutions. Then, as a separate step, everybody works together to converge on the final outcome.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Design Ruts and Functional Fixedness

    A common problem during user experience ideation is when design teams are stuck on a traditional way of thinking about aspects of the design. Here are some tips for breaking out of such functional fixedness.

  • 4 Ways to Share Sketches in Remote Ideation

    Depending on how much your team can spend, your team might want to use tablets, document cameras, smartphones, or your computers’ webcams to share sketches.

  • Remote UX Work: Guidelines and Resources

    Even though in-person UX sessions are typically ideal, sometimes budget or travel restrictions necessitate remote UX work. This article presents guidelines for remote user research, UX workshops or presentations, and collaboration.

  • How to Get Stakeholders to Sketch: A Magic Formula

    Collaborative sketching is a powerful tool for building buy-in for design decisions; however, it can be difficult to get stakeholders comfortable with the idea of drawing in a group setting. These variables help make group sketching more productive and effective with stakeholders.

  • Remote Ideation: Synchronous or Asynchronous?

    Ideation in the UX design process can be conducted remotely: without having team members in the same room. This can be done synchronously (everybody participates at the same time) or asynchronously (people contribute at different times).

  • How to Get Stakeholders to Sketch: A Magic Formula

    In ideation and many other UX activities, we want to include stakeholders and get them to participate in sketching UI prototypes and other visuals. Here are four tactics to getting everybody to sketch in your UX workshops.

  • Pencils vs. Pixels for UI Prototyping and Sketching

    UX designers answer the question of when they prefer to use hand-drawn sketches of a user interface design vs. pixel-perfect designs generated on a computer.

  • Remote Ideation: Synchronous vs. Asynchronous

    Asynchronous remote ideation allows people to contribute ideas whenever it’s convenient to do so, but synchronous sessions lead to faster results and more team building.

  • Affinity Diagramming: Collaborate, Sort and Prioritize UX Ideas

    Use the affinity diagramming method with stakeholders and members to efficiently categorize then prioritize UX ideas, research findings, and any other rich topics. Work together to quickly develop a shared understanding among your team.

  • How to Present UX Design Ideas

    Don't just show your proposed user-interface solution. Set the stage with the necessary background for understanding the design, and follow through with visuals that tell the full UX story.

  • Remote UX Work: The NN/g Case Study

    Remote UX work is challenging, but using digital collaboration and communication tools can mitigate some of its difficulties. Our recommendations are based on NN/g’s experience as a remote company.

  • How to Sketch a UI for Nondesigners

    "I can't draw," is a common phrase heard in ideation. But ideation happens in early stages of design and is meant to be messy. This video shows how to use basic shapes to convey UI elements.

  • Prioritization Matrices in UX Decision Making

    Prioritization charts or matrices can help UX practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

  • Ideation Techniques for a One-Person UX Team

    Even a lone UX wolf can ideate design options, and structured ideation techniques help you explore the design space.

  • Collaborative Agile Activities Reduce Silos and Align Perspectives

    All members of an Agile team, regardless of design skills, can contribute to the design of a product or feature during the development process.

  • Beating Creative Blocks in UX Design Through Reframing

    A method for getting unstuck from a design challenge. By reframing the problem, you can find inspiration in unexpected places.

  • A Model for Conducting UX Workshops and Exercises

    To ensure activity participants get the most out of UX activities, use a three-step process to conduct them: explain, execute, and examine.