ux writing Articles & Videos

  • Using AI for UX Work: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about the best ways to use artificial intelligence for UX work.

  • Demystifying Clickbait: You’ll NEVER Believe What I Learned

    Instead of understanding clickbait, writers often avoid anything associated with the practice, to the detriment of their writing.

  • UX Writing: FAQs from Practitioners

    Get answers to frequently asked questions about UX writing from attendees of NN/G’s Writing Compelling Digital Copy course.

  • The 3 C’s of Informational Microcopy

    Well-written informational microcopy should be clear, concise, and have character.

  • 3 Tips to Make AI a Better Editor

    Although AI is (usually) good at editing, it doesn’t mean good prompting practices should be ignored. These 3 tips will help take AI edits to the next level.

  • 4 Things GenAI Needs for Better Content Design

    Product-specific genAI needs to follow common digital writing practices in order to better fit users’ scanning needs.

  • The 3 I’s of Microcopy: Inform, Influence, and Interact

    Microcopy can have three different purposes: informing users, influencing them, and supporting their interaction.

  • UX Copy Sizes: Long, Short, and Micro

    Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy.

  • Product-Specific GenAI Needs to Write for the Web

    Generative-AI outputs need to be concise, scannable, follow the inverted pyramid, and use plain language.

  • Alt Text: Avoid Redundancy to Improve Usability

    Use alt text strategically to enhance both accessibility and usability by being cautious of redundancy.

  • AI for Tone: Avoid Sounding Like a Robot

    Learn how to use AI chats like ChatGPT to write copy that doesn’t sound like a robot wrote it.

  • Accordions: 5 Scenarios to Avoid Them

    Avoid using accordions when: 1. Users need access to most content; 2. There's little visible content on the page; 3. Content is complex with multiple levels; 4. Content can't be effectively chunked; 5. An uninterrupted reading flow is prioritized.

  • 5 Formatting Techniques for Long-Form Content

    Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.

  • Rewriting Digital Content for Brevity

    Writers always get the advice to be concise, but doing so is easier said than done. These tips and tricks help reduce your word count.

  • Using Quotes to Share UX Research: 3 Tips

    User quotes can be powerful and persuasive when sharing UX research insights, but most quotes need a little attention first.

  • Dealing with Technical or Professional Jargon

    Answer two questions to decide how to handle technical terminology in your writing: (1) How many readers will know this term? (2) How important is the term in your context?

  • Match Between the System and the Real World (Usability Heuristic #2)

    Systems should speak users' language, follow real-world conventions, and make information appear in a natural and logical order.