Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.
Including several tone words or an example in the prompt, as well as asking for multiple alternatives, are more likely to produce satisfactory output from AI.
Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.
Content inventories and audits shift a team's mindset from content quantity to content quality. They reveal relationships between content to resolve problems and support new content creation.
Using a screen reader on mobile is challenging because users must access information sequentially and they cannot easily scan page content. Screen-reader users do not consider accessibility menus helpful.
Answer two questions to decide how to handle technical terminology in your writing: (1) How many readers will know this term? (2) How important is the term in your context?
UX design must make all elements of the interaction understandable and explicit. Mystifying things to entice more clicks from users will only result in dissatisfied customers.
User interfaces can definitely be too hard to use, but can they be too easy? No, users never complain about an easy design, even if they would have been able to use something more difficult.
Content writers should always avoid jargon, but what counts as jargon depends on your audience. Determine whether a specific word is meaningless jargon or meaningful terminology.
Among high-legibility fonts, a study found 35% difference in reading speeds between the best and the worst. People read 11% slower for every 20 years they age.
Information foraging explains how users behave on the web and why they click certain links and not others. Information scent can be used to analyze how people assess a link and the page context surrounding the link to judge what's on the other end of the link.
A content inventory and audit are two important activities to complete before developing a strategy to improve your digital content. Conduct them together to set your content up for success.
Policy pages often fail to follow basic usability guidelines: they are not readable, lack high-level summaries and inside-policy navigation, have poor formatting, and are not available in expected places.
Before you write any content for the web, you should clearly define who will read it, what the reader’s goals are, and what impact you want your content to have on the reader.
Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change.
The words in your interface can help establish your product’s personality. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
