Writing for the Web Articles & Videos

  • AI Can Help Write an Article, but It Can’t Stand Behind It

    NN/G uses AI for clarity, formatting, and critique, but humans retain editorial judgment and responsibility for every article.

  • Neurodivergence: What is it and Why Does it Matter

    Neurodivergent users face executive-function, communication, and sensory challenges. Neuroinclusive design helps all users by focusing on simplicity, clarity, control, support, and co-creation.

  • Using AI for UX Work: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about the best ways to use artificial intelligence for UX work.

  • We Still Need Long-Form Copy

    With attention-spans dwindling, why do we still use long-form copy? Because some things are complex, require trust, and need SEO & AEO benefits.

  • The 3-Step CTAs Formula for Conversion

    Effective calls to action are essential for conversion. Start with an actionable verb, establish expectations, and communicate the action’s value.

  • The 3 Sizes of UX Copy

    UX copy comes in three sizes: Long-form, short-form, and microcopy. Meet users’ needs by using the right one.

  • Demystifying Clickbait: You’ll NEVER Believe What I Learned

    Instead of understanding clickbait, writers often avoid anything associated with the practice, to the detriment of their writing.

  • UX Writing: FAQs from Practitioners

    Get answers to frequently asked questions about UX writing from attendees of NN/G’s Writing Compelling Digital Copy course.

  • The 3 C’s of Informational Microcopy

    Well-written informational microcopy should be clear, concise, and have character.

  • 3 Tips to Make AI a Better Editor

    Although AI is (usually) good at editing, it doesn’t mean good prompting practices should be ignored. These 3 tips will help take AI edits to the next level.

  • 4 Things GenAI Needs for Better Content Design

    Product-specific genAI needs to follow common digital writing practices in order to better fit users’ scanning needs.

  • The 3 I’s of Microcopy: Inform, Influence, and Interact

    Microcopy can have three different purposes: informing users, influencing them, and supporting their interaction.

  • UX Copy Sizes: Long, Short, and Micro

    Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy.

  • Product-Specific GenAI Needs to Write for the Web

    Generative-AI outputs need to be concise, scannable, follow the inverted pyramid, and use plain language.

  • Explicit Decisions: Help Your Users Choose Correctly

    Make sure your users make the correct decisions the first time by making distinctions between options clear by highlighting key differences.

  • AI for Tone: Avoid Sounding Like a Robot

    Learn how to use AI chats like ChatGPT to write copy that doesn’t sound like a robot wrote it.

  • Alt Text: What to Write

    Images are decorative, functional, or informative. Skip alt text for decorative. Describe the action for functional. Convey the message for informative.

  • Alt Text: Not Always Needed

    Write alt text that communicates an image's purpose without repeating page content. Focus on meaning rather than visual description.

  • Explicitly State the Difference Between Options

    When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features.

  • Content Strategy vs. UX Writing

    Content strategy focuses on content-related processes, while UX writing shapes user experiences through text. The two disciplines work in harmony.