Readers can understand short, simple text content on mobile devices just as well as on computers, but they slow down when reading difficult text on mobile.
International B2B sites should demonstrate regional presence, adapt to local conventions, and ensure that localized sites are consistent with a main site.
Different tones of voice have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.
A product's tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Chunking is a concept that originates from the field of cognitive psychology. UX professionals can break their text and multimedia content into smaller chunks to help users process, understand, and remember it better.
The phrase ‘Learn More’ is increasingly used as a crutch for link labels. But the text has poor information scent and is bad for accessibility. With a little effort, transform this filler copy into descriptive labels that help users confidently predict what the next page will be.
Promote employee contributions by setting examples, creating enticing topics of conversation, keeping a light tone of voice, and providing positive feedback.
Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.
The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.
B2B sites and other sites with specialized content that target professionals or enthusiasts should use their audiences’ jargon to communicate more precisely and professionally.
Links that follow up on the user’s current interest encourage site exploration and reduce bounce rates. With the proper invitation, people will stay longer on your site.
Longer pages can benefit users. Accordions shorten pages and reduce scrolling, but they increase the interaction cost by requiring people to decide on topic headings.
Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.