The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured

Summary: We explain the difference between the 3 main types of user interviews, and at what stages of a UX design process it makes the most sense to use each.

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The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured

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User Interviews: How, When, and Why to Conduct Them

User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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