4 Steps to Field Studies with Users

Summary: Customer visits and other field studies to observe users in their natural habitat are one of the most important user research methods. This video covers the 4 basic steps to prepare and carry out ethnographic-style research, preferably early in the UX design process.

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Field Studies

Field research is conducted in the user’s context and location. Learn the unexpected by leaving the office and observing people in their natural environment.

Video Author

Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.

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