5 Design Principles in Context: Stripe

Summary: Every design has 5 key visual design principles. Here’s how they appear in the real website, Stripe.

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5 Principles of Visual Design in UX

The principles of scale, visual hierarchy, balance, contrast, and Gestalt increase usability when applied correctly.

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Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.

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