Affinity Diagramming in Workshops

Summary: Affinity diagramming reveals hidden patterns by clustering information into themed groups. This foundational UX method builds team alignment and transforms complex research data into actionable insights.

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Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

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