Affinity Diagramming in Workshops

Summary: Affinity diagramming reveals hidden patterns by clustering information into themed groups. This foundational UX method builds team alignment and transforms complex research data into actionable insights.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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