AI Interviewers

Summary: AI interviewers can conduct user interviews on your behalf, but they come with real limitations. Learn how they work, how well they perform, and the best use cases for adding them to your research toolkit.

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AI Interviewers

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AI-Moderated Interviews: If, When, and How to Use Them

AI interviews offer faster feedback at scale, but they're not a replacement for in-depth, human-led semistructured interviews.

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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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