How to Use Analytics in UX

Summary: Integrating analytics into UX work helps make data-based decisions and focuses effort on projects with the most impact.

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Understanding User Pathways in Analytics

While analytics cannot be the only source of data about user journeys, path reports can provide insights about potential issues, typical navigation routes, and the content that users interact with right before key actions.

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Tim Neusesser is a guest instructor at Nielsen Norman Group. With a strong business background, his fields of expertise include strategy, management, and analytics.

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