Analyzing Good Designs: Figma’s Shortcut

Summary: In Figma’s Shortcut, typography and other elements are aligned to a grid, a clear visual hierarchy is established, and various design elements are used consistently in the design.

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Good Visual Design, Explained

To create appealing designs, align type and elements to a grid, build a clear visual hierarchy, use color intentionally, and stay consistent with every design choice.

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Kelley Gordon is a former NN/G employee who published widely-used guidance on visual design, design specs and the designer-developer relationship, and the fundamentals of UI components including buttons, icons, and grids.

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