Analyzing Qualitative User Data in a Spreadsheet to Show Themes

Summary: A simple method for visually identifying strong vs. weak themes in qualitative data from user research: by placing individual observations in a spreadsheet and color-coding them.

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Analyzing Qualitative User Data in a Spreadsheet to Show Themes

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Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.

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