Summary: Segmenting a website's navigation by audience categories will often degrade usability, either because users belong in multiple categories, or because they feel the need to look at content targeted at several segments.
Page Laubheimeris a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. His expertise focused on web applications, AI, and projects in complex domains. His many research findings and recommendations were also informed by his background in library and information science, and his work often involved information architecture, navigation design, taxonomy construction, and ontology management.
