B2B vs. B2C Websites

Summary: Learn about the key differences between B2B and B2C websites, and the two crucial types of users that business-to-business websites must consider.

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Page Laubheimer is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. His expertise focused on web applications, AI, and projects in complex domains. His many research findings and recommendations were also informed by his background in library and information science, and his work often involved information architecture, navigation design, taxonomy construction, and ontology management.

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