Better Labels for Website Links: the 4 Ss for Encouraging Clicks

Summary: 4 guidelines for writing the link texts on websites to ensure users click the right options. Links should be Specific, Sincere, Substantial, and Succinct.

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Better Labels for Website Links: the 4 Ss for Encouraging Clicks

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Better Link Labels: 4Ss for Encouraging Clicks

Specific link text sets sincere expectations and fulfills them, and is substantial enough to stand alone while remaining succinct.

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Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

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