Better Labels for Website Links: the 4 Ss for Encouraging Clicks

Summary: 4 guidelines for writing the link texts on websites to ensure users click the right options. Links should be Specific, Sincere, Substantial, and Succinct.

by

Topics:

Better Labels for Website Links: the 4 Ss for Encouraging Clicks

 to watch NN/g videos

Related Article

Better Link Labels: 4Ss for Encouraging Clicks

Specific link text sets sincere expectations and fulfills them, and is substantial enough to stand alone while remaining succinct.

Video Author

Kate Moran is a former NN/G employee who worked on research, teaching, management, and thought leadership. Her expertise spanned qualitative and quantitative research methods. At NN/G Kate published research findings on topics such as digital content, information-seeking user behaviors, and AI.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos