How to Avoid Bias in Card Sorting
Summary: The items included in card sort studies affect results. Avoid bias by choosing items that proportionately represent your offerings.
Live Online Training | New EU-Friendly Times | Oct. 26 – 29
See Your TimezoneSummary: The items included in card sort studies affect results. Avoid bias by choosing items that proportionately represent your offerings.
by 2017-12-08 3
Video Author
Kathryn Whitenton is a former NN/G employee who worked with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies included general audiences as well as specific consumer types, business segments, children, and seniors.
Subscribe to the weekly newsletter to get notified about future articles.