The Biggest Mistake in Writing for the Web

Summary: Before you write any content for the web, you should clearly define who will read it, what the reader’s goals are, and what impact you want your content to have on the reader.

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The Biggest Mistake in Writing for the Web

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Kate Moran is a former NN/G employee who worked on research, teaching, management, and thought leadership. Her expertise spanned qualitative and quantitative research methods. At NN/G Kate published research findings on topics such as digital content, information-seeking user behaviors, and AI.

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