Bounces vs Exits in Web Analytics

Summary: It's important to study why users leave websites. Analytics tools give you two metrics for web pages: exit rate and bounce rate. Understanding the difference between these two numbers is essential for better UX design.

by

  • Aurora Harley

Topics:

Bounces vs Exits in Web Analytics

 to watch NN/g videos

Related Article

Reduce Bounce Rates: Fight for the Second Click

Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews.

Video Author

Aurora Harley’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos