Calculating ROI for Design Projects

Summary: Demonstrating the value of design improvements and other UX work can be done by calculating the return-on-investment (ROI). Usually you compare before/after measures of relevant metrics, but sometimes you have to convert a user metrics into a business-oriented KPI (key performance indicator).

by

Topics:

Calculating ROI for Design Projects

 to watch NN/g videos

Related Article

Calculating ROI for Design Projects in 4 Steps

Prove the value of your design efforts by estimating return on investment.

Video Author

Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos