How to Sell UX: Translating UX to Business Value

Summary: We speak users, whereas stakeholders speak business. We must translate: "if we do this for the user, it'll do that for the business."

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How to Sell UX: Translating UX to Business Value

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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