Campbell's Law: The Dark Side of Success Metrics

Summary: When organizations optimize metrics at the cost of all else, they expose themselves to metric corruption, which can have disastrous consequences.

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Campbell's Law: The Dark Side of Success Metrics

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Campbell’s Law: The Dark Side of Metric Fixation

When organizations optimize metrics at the cost of all else, they expose themselves to metric corruption. Ultimately, as the Facebook scandal illustrates, they may fail their users and their business goals.

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Page Laubheimer is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. His expertise focused on web applications, AI, and projects in complex domains. His many research findings and recommendations were also informed by his background in library and information science, and his work often involved information architecture, navigation design, taxonomy construction, and ontology management.

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