If You're Not Checking, You're Guessing (UX Slogan #11)
Summary: Even the smallest amount of empirical findings about your target audience and their use of your UI will lead to vastly better design decisions than if you're designing without data. Because then you're just guessing.
Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.
