Choosing a Color Palette

Summary: Colors in an effective color palette work together, follow your brand’s color guidelines, and avoid overwhelming users.

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Choosing a Color Palette

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Using Color to Enhance Your Design

To support the user experience, colors need to be combined wisely so that they work together well, do not overwhelm, and communicate the same kind of information everywhere in the interface.

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Kelley Gordon is a former NN/G employee who published widely-used guidance on visual design, design specs and the designer-developer relationship, and the fundamentals of UI components including buttons, icons, and grids.

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