Common Journey Mapping Mistakes

Summary: Journey mapping often goes wrong when teams use broad scopes, skip research, or forget user need. Clarity, focus, and insight are key to creating actionable UX maps.

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Common Journey Mapping Mistakes

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Journey Mapping: 9 Frequently Asked Questions

Journey maps are useful for building common ground in an organization, but practitioners often have questions and misunderstandings about their scope and how to create them.

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Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

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