Comparison Tables: 5 Scenarios When Not to Use Them

Summary: Comparison tables are most effective when they’re used in the right context. Prevent unnecessary confusion by making sure a comparison table will help decision-making on your site.

Related Article

Comparison Tables for Products, Services, and Features

Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of offerings. Consistency in content, scannability, and a simple layout are some of the most important qualities of successful comparison tables.

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Taylor Dykes is a User Experience Specialist with Nielsen Norman Group. She is currently working on research investigating trends in UX writing. 

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