Why Confidence Intervals Matter for UX

Summary: To make valid design decisions from quantitative user research data, you should be familiar with the concept of a confidence interval.

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Why Confidence Intervals Matter for UX

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Kate Moran is a former NN/G employee who worked on research, teaching, management, and thought leadership. Her expertise spanned qualitative and quantitative research methods. At NN/G Kate published research findings on topics such as digital content, information-seeking user behaviors, and AI.

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