Why Confidence Intervals Matter for UX

Summary: To make valid design decisions from quantitative user research data, you should be familiar with the concept of a confidence interval.

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Why Confidence Intervals Matter for UX

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Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

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