Confirmation Bias in UX Work

Summary: Confirmation bias is the tendency to preferentially seek out or believe data that confirms your expectations. For example, thinking that one part of the UI is well designed and another is bad, might you give more weight to observations of usability test participants having trouble with that second feature.

by

Topics:

Confirmation Bias in UX Work

 to watch NN/g videos

Related Article

Confirmation Bias in UX

People tend to prefer information that confirms their existing beliefs and to undervalue information that contradicts their beliefs. With the appropriate research methods, the confirmation bias can be recognized and avoided in UX design.

Video Author

Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos